How the Internet Impacts San Diego Real Estate



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The Internet is a great place to start a home search or find information on what your home is worth, but take that information with a grain of salt. I hear every day how frustrating it is to sort out all the information buyers and sellers find online. 

Popular sites like Zillow, Realtor.com, and Trulia are all excellent starting points. However, studies show in cities like San Diego, their prices can be off by 10% to 20%. In our market, that means these estimates are anywhere from $50,000 to $200,000 off the price. What can you do? 

Start by finding a trusted real estate guide. If you’re a buyer, don’t believe anything you read online. Make sure you’re looking at multiple sites, including local sites like mine that pull information directly from the multiple listing service. These sites are up to date and accurate.  



Find a trusted real estate agent to be your guide.


For buyers, it’s also important to get pre-approved. You will save time on your search because you know how much your loan limit is. In our tight market, a pre-approval means you have negotiating power that will help you edge out other buyers. Having a pre-approval shows that you’re serious and ready to buy today. 

Also, stay calm and don’t fall in love with houses you see online right away. Not only are homes inaccurately priced, but Zillow sometimes keeps listings up that actually sold months ago. An experienced agent will guide you to the right home. 

If you’re selling a home, don’t get caught up in Zestimates. Look for accurate information. Your home is unique and if you’ve made improvements in the last few years, you need a proper appraisal so that you get every single dollar. Trust a professional for accurate numbers.

Finally, when you’re selling your home, conduct your research. Check out multiple search tools to see what your home is worth today. Check out the comparable sales, or homes that have recently sold in your area. This is the most accurate way to determine what you can get for your home.

If you have any questions, just give me a call or send me an email. I would be happy to help you!